Thursday, September 27, 2012

Welcome, ITAY's New Line of Cosmetic Brushes!



It took some time for me to warm to cosmetic brushes. For years I stayed away and stuck with the all-too-common foam pad applicators—or avoided face makeup at all. But when I discovered good quality mineral foundation my (makeup) life changed immediately. And with the new makeup, I undoubtedly needed a makeup brush.

But there were so many to choose from…

Large and full, thin and fine; brushes with long stems, others that were short and stalky—the options were many, and I (the novice that I am) stumbled into another dilemma: which was the perfect brush? Turns out, for every type of makeup, there is a brush counterpart. But choosing the perfect brush didn’t have to be difficult, as I discovered when I found the ITAY Mineral Cosmetics (“Naturally Beautiful ITAY”) line of cosmetic brushes. Let’s start with the basics:


Kabuki Foundation Brush
Hair: Synthetic Hair
Ferrule: Aluminum
Handle: Wood
Your standard Loose Powder Foundation Brush—a must-have for any full coverage makeup regimen. One common mistake people make when choosing the correct Loose Foundation Brush is that we often go too big. Huge, fat brushes tend to use (and waste) too much powder and don’t quite get into all the places you may need foundation.
For a great brush, I go with the Kabuki Loose Powder Foundation Brush. It’s soft synthetic fibers are bound tightly together, giving you great coverage with no waste. It’s short size makes it perfect for easy storage and great handling.



Powder Brush
Hair: Synthetic Hair
Ferrule: Aluminum
Handle: Wood
Like the Kabuki Loose Foundation Brush with a longer, leaner handle. Get the most coverage that goes on perfectly light and even. Everyone needs a great powder brush. If there is one brush you need for your makeup kit, this would be it. Great for applying heavier-textured mineral powder to the face. Soft synthetic hairs gently pick up the powder to spread evenly over face and neck area without being abrasive on your skin.

Blush Brush
Hair: Synthetic Hair
Ferrule: Aluminum
Handle: Wood
Not everyone wears blush, but if you do you know how important your brush is. Too much or too little blush can be a problem and finding the right brush is very important. So what I try to remember about picking a blush brush is the Goldilocks rule—not too big, not too small. If the brush is too big, the coverage area is too large and your cute rosy cheeks look more like a sunburn. Too small a brush and you are left with a small red stripe on your cheeks and that’s not cute either.
The ITAY Mineral Cosmetics Blush Brush is your perfect find. The hairs are longer than what you would get on the ITAY Loose Foundation Brush, giving you a natural blush. Tapered round edges are perfect for applying on the apples of your cheeks and protect you from ‘over-blushing’. Your skin will love the soft touch that is still strong enough to give a rich dose of color.

Eyeliner Brush
Hair: Synthetic Hair
Ferrule: Aluminum
Handle: Wood
The perfect eyeliner brush will be fine, tapered and precise. This brush you need to be sure is thin, that way you get the most accurate of applications. Looking for something thicker? You should be able to get the desired look by just adding slightly more pressure—this will widen the line by spreading the fibers wider.
The ITAY Eyeliner Brush is perfectly shaped for high-quality application every single time. Use with liquid or gel eyeliner and never worry about running makeup or smudges. Long handle gives you perfect control over you look.

Eye Shimmer Brush (Large)
Hair: Synthetic Hair
Ferrule: Aluminum
Handle: Wood
Good eye shimmer (eye shadow) brushes need to have rounded soft edges. This gives your eyes a concentrated application of color to any area on your eyelid. While using an eye shimmer brush, the soft fibers should allow you to place color exactly where you want it—especially when you are going for the smoky eye effect.
I find that the ITAY Eye Shimmer Brush is perfect for this. Unlike other brushes I have used, the ITAY brush gives me the look I want the first time I apply. I hate starting over on my make up, so this is perfect. It’s fluffy large size is ideal for applying a neutral wash of colors, for shading and contouring, or blending colors into one another.

Angled Eye Shadow Brush
Hair: Synthetic
Ferrule: Aluminum
Handle: Wood
Choosing an angled eye shadow brush is great for getting into harder-to-reach areas, like the inner eyelid. Unlike brush and blush brushes, the fibers for eye shadow brushes should be tightly bound—this allows the brush to pick up and apply a great burst of eye shadow color on a more concentrated area.
The ITAY Angled Eye Shadow Brush is best at giving you the overall look that you desire. Start with the angled brush; sweep a base color over your eyelids. After, gently accentuate with tones to highlight (for this, I would move onto to using a smaller eye shadow brush.

Concealer Brush
Hair: Synthetic
Ferrule: Aluminum
Handle: Wood
Obviously, the most important thing when it comes to a concealer brush is choosing a brush that will give you the absolute best coverage. This means tightly bound, soft fibers. These give you great control, accuracy and will not spread your concealer to places you do not want it to go.
The ITAY Concealer Brush makes applying any kind of a concealer a breeze. Get even and full coverage with any concealer product: concealer, primer, eye cream or even eye shadow. The soft hairs gently spreads concealer over blemishes and problem areas without irritating skin. Works on even the most sensitive of skin.

For more information on the NEW line of ITAY Mineral Cosmetics Makeup Brushes stop by the ITAY web stores. Be sure to check out ITAY for great tips, tricks and deals!

At ITAY… Beauty is Our Nature. Naturally Beautifully, Naturally ITAY

Thursday, August 30, 2012

How To: Get the Perfect Manicure



Treating Your Nails Right!


Tips on shaping nails before you begin:

· Clean nails by removing any polish. Wash and dry hands completely before starting
· Using long combination nail file, shape nails to desired shape and length
· Use file, starting on the outside (at the corner of the nail) and working your way to the center
· Keep motion going in one direction, not back and forth

Now that your nails are shaped and filed neatly, you are ready for the next big step: using an A-Viva Nail Buffer to get your nails to shine!



Instructions for Buffing:
  1. Start with using with the buffer strip marked “Step 1” (Blue side). Buff each nail, moving in only one direction, for approximately 10 to 15 seconds.
      • By doing this, the nail surface smoothens. Repeat every 3 to 4 weeks, as needed.
  2. Move to buffer strip marked “Step 2” (Gray side). Buff each nail, this time moving a back-and-forth motion for approximately 10 to 15 seconds.
      • This step stimulates nail growth while removing scratches from the surface of the nails.
  3. Gently use the chamois side to brush dust off the nail’s surface.
  4. Use buffer strip, marked “Step 4”. Buff each nail for approximately 10 to 15 seconds or until each nail begins to have a glossy shine.
  5. Now that nails have been thoroughly buffed, apply cuticle oil along the edge of the nail and atop the cuticle. Massage in thoroughly.
      • Hint: as you apply oil, make sure to push cuticle back to allow the oil to absorb and breathe.
      • Daily oil application will help heal dry and cracking cuticles.
*Tip! Never buff nails after you have taken a shower. Nails soften while in the water and buffing could damage your nail if it is too soft*


When using A-Viva Nail Buffer, buffer comes already equipped with instructions on the product. No fuss!

For all of you nail care needs (or for some great beauty tips and deals) make sure to stop by A-Viva Beauty!


Natural Jojoba Oil for Healthy Beautiful Nails





Seriously Smooth Nails with A-Viva Cuticle Oil

The key to a great manicure isn’t found in a bottle of nail polish. The truth is that when it comes to neat and healthy looking nails, you need to start at the source. Like the roots of hair, a nail’s cuticle will determine the health of the whole nail. Maintaining the cuticle is the first and proper step to guarantee a perfectly manicured set of nails. A-Viva Beauty has just what you need for the shiniest, smoothest, healthiest set of nails! 

Cuticle oil heals nails from deep down and within. While it absorbs into skin at the base of a nail, hands are given an extra boost of moisture. Hands are then left soft to the touch and easy to manicure. Because cuticle oil is packed with intense moisturizers, a little goes a long way and only a pinch is needed to leave your hands and cuticles smooth and protected all day long. 

For easier application, cuticle oil pens are the way to go. Completely hand-held and easy to use, the Aviva Cuticle Oil Pen is equipped with a soft brush on one end and crank on the other. To use just twist the one end and wait for Cuticle Oil to work its way to the brush. Then gently "draw" on each cuticle, use sparingly and massage into skin and base of nails.

When choosing the best oil to use on your skin, remember that natural is always best. For instance, jojoba oil is unlike other common oils (vegetable, corn, etc.) and is almost a near match to human sebum—those oils that the body naturally produces. Unlike other water-based oils, jojoba oil will not easily evaporate, but instead leave you with a moisturizer that is not oily.

Some of the benefits of Jojoba Oil:       

· Prevents and stops the appearance of Fordyce Granules (pesky bumps on the skin’s            surface)
· Deep Moisturizer, often used to heal and soothe overly stretched or work skin (i.e. stretched earlobes, stretch marks)
· Anti-fungal remedy—helps control mildew outbreaks
· Makes skin soft to the touch
· 24-hour moisturizer
· Can help prevent skin blemishes like acne

For all of your nail care and cosmetic needs, be sure to check out the original A-Viva Beauty website!



Tuesday, July 3, 2012

Piz-zaz: Regain Your Mane!

We all want to look our best, but sometimes life can get in the way. Stress, diet, health, genetics—all these can impact our body and appearance in ways that are not altogether wanted. And hair is a tricky beast: it grows in some places we wish it didn’t, and then fails to appear where and when we would like it most.

For many men and women who are struggling with thinning or disappearing hair, the issue is greater than scalp deep and can equally affect behavior and mood. Hair loss does not discriminate and can happen to just about anybody, at any age, with any background. While age usually plays a role it doesn’t have to, that is why having a plan of action is so important. Piz-zaz Hair Building Fibers offer a natural way to get great full-looking hair (and all the confidence that went along with it!).

The secret lies with the Piz-zaz Natural Keratin Protein Fibers—a breakthrough in cosmetics that gives you thick natural looking hair in no time! By shaking the Hair Building Fibers over problematic areas of the head, the fibers grip onto existing hair to add an extra thickness and fullness to any hair type (no matter how thin!). In just a few short minutes, watch as visible scalp disappears and is replaced by a thick, natural hair fibers.

Unlike other brands and methods, the natural organic proteins deep within the Keratin Building Fibers are sturdy and strong and will last through wind, rain, and perspiration. And no worries, Piz-zaz Hair Building Fibers are easy to clean and will not stain your clothing,

Remember what it felt like to run your fingers through thick, natural hair? To look in the mirror and feel great about what you see? You could have it all back. We all know that beauty is about more than the way we look, but why not give yourself that boost of confidence that only a “great hair day” can give you?...And when necessary, the Keratin Building Fibers wash out easily with any normal shampoo.



The Magic of Piz-zaz and How It Works:

Like natural hair, Piz-zaz Hair Building Fibers are made of organic keratin proteins. Simply shake on and spray.
Once applied to the scalp, the fibers are charged by static electricity that allows the new Piz-zaz fibers to bind to your own hair fibers. Piz-zaz will hold and stay in place all day and through the night.

Why Piz-zaz:

· Get great natural looking hair in a matter of minutes.
· Simple and easy-to-use process
· Even those closest to you won’t be able to tell the difference between your and the Piz-zaz product
· Great for all types of hair—male or female
· Easy to wash out
· No stains!

Directions for Use: 


*Piz-zaz Hair Building Fibers as easy as 1-2-3!*

Piz-zaz works with all types of hair; male or female—not a problem! 
(Only use on dry hair, as it creates a stronger bond with the Piz-zaz Hair Building Fibers.)

1) Shake Piz-zaz Hair Fibers over thinning areas of hair—concentrating on areas where the scalp is most visible and hair most thin.
2) Gently pat hair to activate fibers and to initiate the fiber bonds.
3) Spray on Piz-zaz Fiber Holding Spray to secure fibers in place.

And there you have it--great, natural-looking hair!

When finished, close product containers tightly and store in cool dry place until later use. 

....Enjoy the New You!

Tuesday, November 15, 2011

ITAY Helps You "Match Your Color" Foundation





With sun, dirt and sweat, our skin has to put up with a lot on a daily basis.  When it comes to our makeup, however, we can make the right choice by making the natural choice!  ITAY Mineral Cosmetics is the best choice for 100% all-natural makeup.



WHAT MAKES ITAY SO SPECIAL?


Unlike other makeup, the ITAY Mineral Powder Foundation is 100% all natural, working with your skin to get the best results. ITAY Mineral Powder Foundation is free of oils, parabens, and talc--which can be harmful for your skin and your health.  Parabens are synthetic preservatives that are easily absorbed through the skin, and once in the body, parabens can disrupt normal hormonal production and flow.  Did you know that every year, on average, the body absorbs up to 5 pounds of makeup??  Natural makeup is free of these synthetic preservatives and will only rest lightly on the skin.

ITAY Loose Powder Mineral Foundation feels lighter than air yet provides you with serious coverage without ever looking fake or cake-y. ITAY is airy and light on the skin, which prevents the makeup from sinking into cracks and making wrinkles more visible. The full coverage of ITAY Mineral Powder Foundations not only blends seamlessly with a variety of skin types, but also protects even the most sensitive skin with SPF 15 that lasts all day. Safe to use over acne, rosacea, and redness, ITAY provides full coverage for any skin type.

You won't believe your skin when you use this all-natural, oil-free formula to create the perfect, glowing complexion you've always dreamed of. Imagine, make-up that's actually good for your skin! ITAY Mineral Cosmetics never contain harmful chemicals, dyes, or talc; so our powder foundation will never irritate skin or clog pores. Give yourself naturally flawless skin with ITAY Loose Powder Mineral Foundation!  


WHAT SHADE IS RIGHT FOR ME?

ITAY wants to make this decision as easy as possible for you.  The free 2.5 gram sample sizes of ITAY Mineral Powder Foundations make it easy to see just which shade would be the perfect complement to your own unique skin tone. Great makeup with a great deal!


Match your Color with an ITAY Free Sample to see which foundation is the perfect fit for you.  For anyone who cares about their skin knows that the key to great looking skin is healthy skin.  ITAY’s 100% pure mineral makeup leaves your skin light and without shine, nourishing as it protects.  

--but not sure which shade will fit you best? Here’s a quick way to find out:

*Most ITAY foundations use a neutral undertone--not too warm and not too cool*


MF1 CREAM MARFIL: The lightest shade in our line. Cream Marfil works best for those very light, delicate,
 porcelain shades of skin.


MF2 FRENCH VANILLA:  For those lighter shades which are just a hint darker than porcelain.


MF3 CAFÉ AU LAIT: Our best match for that gently sun-kissed, summertime skin.


MF4 GOLDEN NUTMEG: Best used with golden complexions, traces of creamy undertones to best capture that natural color.


MF5 DULCE DE LECHE: For those with medium skin tones to show off that perfect golden tan.


MF6 LATTE MACCHIATO: The perfect match for medium skin tones. Contains traces of honey beige within, for that warm bronzed.


MF7 ITALIAN BISCOTTI: Best for natural, medium skin tones.  Get that smooth neutral olive-colored blend.



MF8 MARROCCHINO: Best with darker skin tones with just a hint of rosy warmth.


MF9 TIRAMISU: Great for deep tans and naturally bronzed undertones.



DIRECTIONS:

Apply a small amount of ITAY Hydra-Pure Moisturizer to face and neck for a perfectly smooth finish before applying powder. Dip your foundation brush into the powder and tap off any excess powder from the brush. Blend foundation powder in a circular motion over your entire face and neck. If necessary apply more liberally to areas requiring extra coverage. Now step back and admire your naturally glowing complexion!

ITAY makes it easy for anyone to find their own unique match in foundation color...so much so that they are offering a free sample size foundation of your choosing!

Check out http://www.aviva-beauty.net/ and get your free sample today!


Tuesday, June 7, 2011

Mica Beauty Eyes Four Looks Just For You: Smoky, Green, Pink, and Black.






Inspired by this MicaBeauty photo shoot, we have decided to show you exactly how to get the looks for Sultry Smokey, Exotic Green, Pretty in Pink, and Sexy Vixen Black MicaBeauty Mineral Eye Shadow Looks.  

We even went as far as to have MicaBeauty create unique eye shadow stackers with all of the colors you need for each look which are only available from A-viva!

These 6-stacks are 26.99 each and include:
  • One full sized pot of waterproof primer (1.75 ml)
  • All four mineral shadows you will need to create your look (1.75 ml per pot)
  • Plus a bonus mineral blush (1.75 ml) to sweep onto the apples of your sweet cheeks!





To purchase these Custom Stacks from A-viva Beauty Click Here



Okay enough talk, let’s get to creating some gorgeous looks!


Sultry Smokey Eyes



This sexy smoky grey look can be easily achieved by anyone who wants to look flawless and stand out for any occasion.  No matter what your hair, eye, or skin color, you’re sure to attract the right kind of attention with this sophisticated and dramatic look.


Step 1: First you need to prime your lids with MicaBeauty Eye Primer. This waterproof formula provides the perfect foundation for a long lasting, smudge proof look that is designed for your active lifestyle.


Step 2: Apply MicaBeauty Mineral Eyeshadow #23 Zen all over your lid as a base color.  Sweep the color over your entire lid from base to crease, blending out as you go.


Step 3: Next you will need to use a MicaBeauty Crease Brush to apply mineral eye shadow #99 Indulgence to the creases of your eyes. Blend well. Now use a Mica Beauty eyeliner brush to line your lower lids as well.  


Step 4: Now it’s time to highlight your brow bones using Mica Beauty Mineral Shadow #70 Zircon.  I recommend dabbing the color on with your finger and using a brush to blend.


Step 5: Using MicaBeauty Mineral Shadow #77 Ebony and a crease brush, apply this color just to the outer corners of your crease and just under the outer corner of the eye.


Finally: Apply MicaBeauty’s Black Mascara to really smoke out those eyes.


As a finishing touch sweep MicaBeauty’s Mineral Blush in Wild Rose (MB-6) onto the apples of your cheeks and a neutral or clear gloss to your lips to complete your look.  






Exotic Green Eyes


Draw attention to your eyes with this look that is subtle enough for daytime wear and bold enough for the night.



Step 1: First you need to prime your lids with MicaBeauty Eye Primer. This waterproof formula provides the perfect foundation for a long lasting, smudge proof look that is designed for your active lifestyle.


Step 2:  Apply MicaBeauty Mineral Eyeshadow  #88 Vibrance all over your lid as a base color.  Sweep the color over your entire lid from base to crease, blending out as you go.


Step 3: Next you will need to use a MicaBeauty Crease Brush to apply mineral eye shadow #32 Tropic to the creases of your eyes. Blend well in an upward motion. Now use a Mica Beauty eyeliner brush to line your lower lids as well with this color.  


Step 4: Using MicaBeauty Mineral Shadow #104 Freeze and a crease brush, apply this color just to the outer corners of your crease and just under the outer corner of the eye.  


Step 5: Using a MicaBeauty Eyeliner brush and Mineral Eyeshadow #77 Ebony, line the top of your lids.


Finally: Apply MicaBeauty’s Black Mascara to really make those eyes pop!


As a finishing touch sweep MicaBeauty’s Mineral Blush in Wild Rose (MB-6) onto the apples of your cheeks and a light pink gloss to your lips to complete your look.  




Pretty in Pink

While very subtle, this look has a grace and elegance that is not always seen in bolder looks.  Great by day, this look moves flawlessly into the night as well.


Step 1: First you need to prime your lids with MicaBeauty Eye Primer. This waterproof formula provides the perfect foundation for a long lasting, smudge proof look that is designed for your active lifestyle.


Step 2:  Apply MicaBeauty Mineral Eyeshadow  #8 Tease all over your lid as a base color.  Sweep the color over your entire lid from base to crease, blending out as you go. Now use a Mica Beauty eyeliner brush to line your lower lids as well with this color.  


Step 3: Next you will need to use a MicaBeauty Crease Brush to apply mineral eye shadow #102  Sunrise to the creases of your eyes. Blend well in an upward motion.


Step 4: Now it’s time to highlight your brow bones using Mica Beauty Mineral eyes shadow #56 Daydreams.  I recommend dabbing the color on with your finger and using a brush to blend.


Step 5: Using MicaBeauty Mineral Shadow #83 Defference and a crease brush, apply this color just to the outer corners of your crease and just under the outer corner of the eye.  


Finally: Apply MicaBeauty’s Black Mascara to finish this elegant look.  


As a finishing touch sweep MicaBeauty’s Mineral Blush in Desert Dusk (MB-2) onto the apples of your cheeks and a stunning pink gloss to your lips to complete your look.   


To take this look into the night simply apply MicaBeauty Eyliner in Black.




Sexy Vixen Black







When you’re striving for an exotic look and you’re darker or olive skinned, it can be more difficult to find the right makeup.  This is the perfect look for you--subtle and beautiful, bold while not overpowering your other features.

Step 1: First you need to prime your lids with MicaBeauty Eye Primer. This waterproof formula provides the perfect foundation for a long lasting, smudge proof look that is designed for your active lifestyle.

Step 2:  Apply MicaBeauty Mineral Eyeshadow  #99 Indulgence all over your lid as a base color.  Sweep the color over your entire lid from base to crease, blending out as you go. Now use a Mica Beauty eyeliner brush to line your lower lids as well with this color.  

Step 3: Next you will need to use a MicaBeauty Crease Brush to apply mineral eye shadow #90 Patience to the creases of your eyes. Blend well in an upward motion.

Step 4: Now it’s time to highlight your brow bones using Mica Beauty Mineral eyes shadow #8 Tease.  I recommend dabbing the color on with your finger and using a brush to blend.

Step 5: Using MicaBeauty Mineral Shadow #77 Ebony and a crease brush, apply this color just to the outer corners of your crease and just under the outer corner of the eye.  
Finally: Apply Mica Beauty’s Black Mascara to finish this elegant look.  

Finally: Apply MicaBeauty’s Black Mascara to finish this sexy vixen look.  

As a finishing touch sweep MicaBeauty’s Mineral Blush in Terra Cotta (MB-5) onto the apples of your cheeks and a Dark pink gloss to your lips to complete your look. 











Everything you need to complete these looks is available at www.aviva-beauty.net

We hope you enjoyed this blog and don’t forget to Follow us on Blogger and add us on Facebook: A-viva Aviva